2023
Rainbow
Spirit Festival
Brand & Identity
Merchandise & Print Design
Type Design
UI Design
OVERVIEW
The brand identity for the Rainbow Spirit Festival of Australia was crafted to embody the festival's vibrant spirit, cultural diversity, and inclusive atmosphere.
Rooted in the celebration of unity, self-expression, and the arts, the identity draws bold inspiration from the eclectic visual culture of the 1980s–90s hipster era.
The design is a bold and joyful visual system that captures the essence of the Rainbow Spirit Festival—a celebration of art, music, and cultural diversity.
It is expressive and inclusive just like the community it represents.
Typography
System - 01
ALFARN
PRIMARY — ALFARN
A bold, Bauhaus-derived capitals face used for every headline across web, print and social. Geometric enough to stay legible at poster scale, blunt enough to hold its own against the wordmark's curves.
Reross Quadratic
SECONDARY — REROSS QUADRATIC
A rounder, friendlier companion face carrying all sub-headings and body copy — the workhorse that keeps the ticket copy and web UI readable once the display type has done its job.
Colour
PRIMARY
#4D5FAB
RGB 77 95 171
CMYK 55 44 0 33
Pantone 7455 C
SECONDARY
#F58482
RGB 244 131 129
CMYK 0 46 47 4
Pantone 805 C
System - 02
ACCENT
#C8DE7E
RGB 200 222 126
CMYK 10 0 43 13
Pantone 373 C
Logo Design
The logo had to feel hand-painted, not designed. Its lettering draws inspiration from decades of hand-painted festival signage, where slight imperfections create a distinctly human and authentic character. Each letter in "Rainbow Spirit Festival" wobbles at a slightly different rhythm, like it was brushed on by four different volunteers over four different summers.
What holds it together is the ring system. Four concentric bands — periwinkle, coral-red, yellow, lime — wrap the type like a target, giving the looseness inside something rigid to sit against.
Brand Identity
Brand Identity
Merchandise Design
OUT IN THE WILD
A brand earns its character the moment it leaves the design file. For Rainbow Spirit Festival, the identity was built as a living system—designed to move effortlessly across merchandise, wayfinding, promotional material, and the festival environment while remaining unmistakably its own.
Each application reveals a different side of the brand. The sticker and tote distil the identity to its purest expression, where the hand-painted logotype carries the weight of recognition. The T-shirt shifts the focus to illustration, allowing the artwork to become a wearable extension of the festival's free-spirited personality. The poster amplifies the entire system, combining typography, colour, and graphic elements into a composition that demands attention long before the music begins.
The result is more than a collection of branded assets; it's a visual ecosystem designed to travel, connect, and become part of the festival experience itself.